Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.     

An Exercise To Explore The Future Impact Of New Technologies

New technologies have the potential to drastically change the way people and firms conduct business. But the future is difficult to predict, and the inherent uncertainty of a new technology's impact can be troubling. This article describes an exercise that has participants evaluate a 1937 U.S. Government sponsored technology forecast. The forecast identified thirteen inventions that were predicted to have a significant impact on society during the subsequent 10–25 years. These inventions included the television, facsimile machine, mechanical cotton picker, and trailer homes, among others. Participants in the exercise are challenged to evaluate the accuracy of the 1937 forecast, and develop and understanding of the issues inherent in predicting the future impact of new technologies. They are then challenged to identify today's new technologies, and make predictions regarding these technologies' future impact. Today's new technologies may change important aspects of everyday life over the next few decades, and significantly influence the competitiveness of certain firms. The exercise illustrates how difficult it can be to anticipate the future impact of new technologies. New technologies take time to develop, and most forecasts are overly optimistic regarding the rate of development and adoption. New technologies can also develop in ways not anticipated, and a new technology may have uses that are difficult to foresee. These challenges notwithstanding, it is still important to regularly track new technologies and attempt to anticipate their potential impact. The greatest danger comes not from having inaccurate predictions of the future impact of new technologies, but from having not thought about the potential impacts. The exercise was developed for use in an executive MBA program to encourage participants to think beyond the budgets and deadlines that drive much of their regular work activity. It was designed to challenge them to reevaluate whether they, and their firm, were thinking about how new technologies might impact their industry. The exercise has the greatest impact and applicability when conducted at corporate programs or with Executive MBA students, but can be used in a typical MBA or MS program as well. It can be conducted in a three‐four hour session, or over multiple shorter sessions. © 2002 Elsevier Science Inc. All rights reserved.     

THE DIFFERENTIAL EFFECTS OF DEREGULATION ON SAVINGS AND LOAN ASSOCIATIONS AND BANKS

The passage of the Garn-St Germain Depository Institutions Act of 1982 was a legislative response to the plight of the thrift industry. The Act broadened the asset/liability powers of thrifts and granted regulators emergency authority to aid failing institutions. In this paper we analyze the effect of the Act on the market returns of large S&Ls and banks using a two-factor estimating procedure. Single-factor models of depository institutions' returns produce biased estimates and confound the Act's interpretation. Explicit treatment of the event/risk interaction is necessary to avoid ambiguities in the interpretation of the Act's effect on the returns of depository institutions. It is difficult to use capital market data to pinpoint the effect of information flows on complex regulatory changes.     

Family versus Non‐Family Firm Franchisors: Behavioural and Performance Differences

Drawing from resource‐based theory, we argue that family firm franchisors behave and perform differently compared to non‐family firm franchisors. Our theorizing suggests that compared to a non‐family firm franchisor, a family firm franchisor cultivates stronger relationships with franchisees and provides them with more training. Yet, we predict that a family firm franchisor achieves lower performance than a non‐family firm franchisor. We argue, however, that this performance relationship reverses itself when family firm franchisors are older and larger. We test our hypotheses with a longitudinal dataset including a matched‐pair sample of private U.S. family and non‐family firm franchisors.     

Perceived environmental turbulence and its effect on selected entrepreneurship,marketing, and organizational characteristics in industrial firms

Entrepreneurship and marketing are approached as proactive corporate responses to an increasingly dynamic, threatening, and complex external environment. Both represent organizational orientations built around creativity, innovativeness, flexibility, and risk-taking. A conceptual model is proposed relating the levels of entrepreneurship, marketing activity, and marketing-related structure of a firm to the degree of perceived environmental turbulence confronting the firm. Results of a survey involving personal interviews with managers in 93 firms representing six industries are reported. Turbulence is found to have a significant causal impact on both the levels of entrepreneurship and the marketing orientation of the firm, but not on structural variables.     

Dating structural changes: An illustration from financial deregulation

Recent developments in econometrics emphasize the importance of testing for structural breaks in time series analysis. The typical event study of financial economics examines abnormal stock market returns around arbitrarily established dates. The paper has two objectives. The first aim is to present an application of the switching regression methodology to date structural changes in the return-generating function of financial firms. The second objective is to assess the effectiveness of the conventional event methodology in dating regime shifts associated with regulatory changes in the financial services industry. (JEL C52, G21)     

Liquidity-Based Competition for Order Flow

We present a microstructure model of competition for order flowbetween exchanges based on liquidity provision. We find thatneither a pure limit order market (PLM) nor a hybrid specialist/limitorder market (HM) structure is competition-proof. A PLM canalways be supported in equilibrium as the dominant market (i.e.,where the hybrid limit book is empty), but an HM can also besupported, for some market parameterizations, as the dominantmarket. We also show the possible coexistence of competing markets.Order preferencing—that is, decisions about where ordersare routed when investors are indifferent—is a key determinantof market viability. Welfare comparisons show that competitionbetween exchanges can increase as well as reduce the cost ofliquidity.